Xperiential retailer makes Midwest debut with Doodles x Camp

This real-world shop-and-play expertise will teleport households into the rainbow world of Doodles

CAMP, the Household Expertise Firm, is bringing its beloved shop-and-play retail expertise to the Midwest this summer time with a 7,500-square-foot Chicago location at 651 W. North Avenue. CAMP is an element toy retailer, half social gathering venue, half immersive theater house — behind CAMP’s signature Magic Door, a speakeasy-style pivoting wall results in interactive household experiences that change seasonally.

On Saturday, August 19, The Magic Door will transport youngsters and grown-ups to CAMP’s latest themed expertise Doodles x CAMP, a colourful and hilarious immersive journey created in collaboration with the multimedia model, Doodles. Timed entry tickets for Doodles x CAMP can be found, beginning at $28. Tickets may be bought at camp.com/doodles or on-site at CAMP’s “Canteen” retail house.

Doodles just lately appointed legendary musician and producer Pharrell Williams as Chief Model Officer. “I’m a giant fan of the model. We’re going to construct from the core neighborhood outward and produce Doodles to new heights, new ranges,” Williams stated. Friends are invited to expertise this all-ages, 3,500-square-foot expertise, the place they will:

• Crawl via tunnels into the glowing, mushroom-filled Misplaced Caves.
• Zip down a rainbow slide and kick it within the fluffy pink Cosmic Clouds.
• Make an arts and crafts masterpiece below 12-foot-tall daisies within the Flower Forest.
• Jam on interactive synth noisemakers and alien arcade video games within the Mothership.
• Create your individual Doodles’ character and unlock new clothes choices for them by exploring Rainbow Valley.
• Store unique Doodles x CAMP co-branded attire and equipment.
• Dance and play at particular, grown-ups-only, nighttime Doodles occasions.

“The colourful, playful, and visible world of Doodles matches completely at CAMP. It’s been superb collaborating with their crew on this new immersive expertise that lets folks work together with Doodles in actual life,” stated Ben Kaufman, co-founder of CAMP. “I can’t wait to see Chicago households constructing reminiscences collectively at this large expertise inside CAMP’s latest location. It’s going to be nice.”

“The unimaginable crew at CAMP helped us convey new that means to the bridge between bodily and digital,” stated Julian Holguin, CEO of Doodles. “And thru this expertise, attendees will immerse themselves within the colourful world of Doodles. Get the entire household prepared to fulfill our characters and to have some enjoyable!”

Doodles x CAMP shall be in Chicago for a restricted time earlier than transferring to a different CAMP location. For extra info, go to camp.com and observe @campstores and hashtag: #doodlesxcamp.