German Doner Kebab, generally often known as GDK, has appointed two business specialists from Domino’s because it forges forward with constructing the quick informal model of the longer term.
Simon Wallis joins as CEO after 13 years at Domino’s Pizza Group (DPG), the place he most just lately held the place of Chief Transformation Officer. Robin Caley, following eight years at DPG the place he was the CEO of each Germany and Norway and Group Enterprise Growth Director, takes on the function of Chief Growth Officer.
Simon Wallis succeeds present GDK CEO Imran Sayeed, who has been promoted to the place of Group CEO at Hero Manufacturers’ F&B division, which additionally features a steady of rising manufacturers comparable to Choppaluna, Island Poke, Soiled Bones, and ‘Sides’, an idea collectively developed with YouTube superstars, the Sidemen.
Athif Sarwar, Hero Manufacturers’ founder and chairman, mentioned: “We’re extraordinarily happy to be bringing in each Simon and Robin at such an thrilling section of the GDK journey. The following 12 months are going to be even larger as we proceed on our path of fast improvement all through the UK and worldwide progress areas.”
Provides Imran Sayeed, Hero Manufacturers’ F&B Division Group CEO: “Each Simon and Robin convey vital senior business expertise, and I imagine they are going to play an enormous function as we take our model to the subsequent stage.”
At DPG, Simon led Domino’s to change into the dominant pizza model within the UK. He drove the digitisation of the enterprise with the launch of the model’s first ever cellular ordering app worldwide, established flagship media partnerships to assist the Domino’s model change into synonymous with ‘nights in entrance of the TV’, and launched game-changing innovation comparable to Domino’s Stuffed Crust pizza.
“I’m tremendous excited to be becoming a member of the crew at GDK to steer the enterprise via its subsequent stage of progress, and to construct on the good foundations laid by our hard-working crew members and franchise companions in fulfilling our ambition to create the undisputed #1 doner kebab model on the planet”, remarks Simon.
Simon will present a relentless concentrate on constant execution of product high quality, growing the notice of GDK’s distinctive model id, and enhancing collaboration with franchise companions to optimise franchisee profitability.
Robin Caley was a part of the identical crew that formed Domino’s dominance within the UK, having opened over 350 shops and considerably enhancing franchise relations for the organisation. With respect to his new function and GDK, Robin notes: “I’ve watched the model develop within the UK over the previous couple of years and have actually admired the proposition the crew have developed. I’m delighted to affix the crew to drive the enlargement of the model in UK and abroad.”
This sentiment is shared by Imran Sayeed: “By means of Simon’s intensive F&B background starting from Yum! Eating places Worldwide, to Papa John’s, to Domino’s, Simon has been capable of drive explosive gross sales progress previously, and I’m assured he’ll do the identical for GDK. As for Robin, I can not think about anybody extra appropriate to push ahead our geographic enlargement within the coming years.”
Imran Sayeed, who joined GDK in 2016 following a distinguished profession and confirmed monitor document at Yum! Eating places Worldwide, has himself been recognised by Athif Sarwar along with his current promotion: “Imran led GDK because it developed into the UK’s fastest-growing restaurant chain. Underneath his management, the model has celebrated quite a few successes and milestones, together with the 100-restaurant landmark within the UK in 2022 in addition to a worldwide enlargement that delivered double-digit year-on-year gross sales progress.”
“His management all through the pandemic noticed us preserve our high-growth trajectory throughout a difficult time and he leaves a real legacy as we reply to large client demand all through the globe”, he continues. “Imran will now be becoming a member of me at Hero Manufacturers. His information of the business and vitality will likely be essential to the success of increasing our presence in UK and worldwide markets in constructing our manufacturers of the longer term and creating new leaders throughout the group.”
Hero Manufacturers is concentrated on constructing an ecosystem of the manufacturers of the longer term. In addition to German Doner Kebab, current progress within the group portfolio contains partnering with The Sidemen – a World YouTube collective – to launch mega meals model SIDES, the influential hen model taking up the world, in addition to XIX Vodka, a premium drink which went viral.
Hero Manufacturers’ property additional consists of Island Poké, the UK’s main Poké operator; Soiled Bones, the NYC-inspired meals and cocktail idea and a rising portfolio of revolutionary vogue, well being and media manufacturers together with King Attire, a premium streetwear model.